Content Marketing

Mindest Comms - Content MarketingThey say “content is king” but why is that the case?

It’s time to think about content differently. Instead of pushing your marketing messages onto your customers by telling them all about you, we advise looking to create interesting, valuable and meaningful messages that pull your customers in…pulling them towards you and your brand offering.

Great content shows your customers how you can solve their problems as well as enhancing their lives thanks to using your product or service.

This is where Mindset come in. You’ll be guided through the process of how to create a great content marketing campaign. Mindset can produce all the content for you, whether that’s a series of photos for Instagram, using our scriptwriting services to blog, videos for YouTube or animations to Tweet about.

Take this example here below of great content in action. It was a fun video for a company selling eyelash extensions. A very different project for us and our usual high-end corporate work and one we thoroughly enjoyed.

Across their 4 short videos they got over 20,000 views on Facebook in 3 months.

For more information, have a look at some case studies, you can find these by clicking here